Farnell element14 has updated its web platform on it.farnell.com, paving the way for future growth opportunities, with a new system able to ensure the necessary flexibility for rapid development and for further investments. Whereas today over 60% Sales in Europe è online, were added to a series of innovative features, significatamente that simplify the purchasing process for customers, making it even more personalized.
New features, based on customer feedback, improve the whole buying process, from the research component to the general information, up to navigation. Other important improvements concern:
- faster searches with the ability to compare products and optimized access to product information and additional arisorse;
- a streamlined payment process that simplifies and speeds up the final phase of the orders;
- many customization options that allow, for example, manage favorites lists and create multiple shipping addresses to simplify repeated orders.
The "step" next
Alan Paterson, Director of sales and marketing at Farnell element14, commented: “in recent years we have strengthened steadily all the functionality of our web experience, but it was time to invest in improvements that could really bring the customer experience in a "step" next. Since the majority of our business increasingly takes place online, it is important for us to offer customers the best experience, and make the whole process as' easy as possible. "
"We launched these innovations in North America at the end of last year, after getting a great success in Canada, and we are very pleased with the feedback - Concluded Paterson -. As part of our global strategy, we want to make sure that customers are always at the center of all our activities and improve their Web experience, one of our key objectives. "
To help customers get the most from the improvements and ensure a smooth transition, is available online a series of tutorial video introducing new features. Already available in Italy, The new platform will be launched in Europe during the year.
Key data on Farnell element14
- Branches in 36 Different countries
- More than 4.300 employees
- More than 3.500 leading vendors
- More than 500.000 products available and access to more than four million items on request
- Leader in the field of information on the regulations Reach, “Conflict Minerals” ed EU RoHS